Baristador Coffee is a coffee service for lovers of fine, espresso coffee beans and blends, who want or need to reduce their caffeine intake while still enjoying full-flavoured, top-shelf coffee.
The idea for Baristador Coffee was planted when my naturopath broke the news to me that I needed to reduce my caffeine consumption back in 2005. I was shocked and was planning to ignore her advice because the thought of drinking decaf coffee for the rest of my life was nauseating.
But I now believe it was the best day of my life!
On that day, back in 2005, I changed direction with the espresso blend I had been perfecting since 1998, and decided to create an aficionado’s range of full flavour coffees with various reduced levels of caffeine – from 99 per cent down to 1.
Four years later and you now have an organic coffee range to help you reduce or eradicate caffeine from your diet, WITHOUT sacrificing flavour!
My mission is to wean people away from cheap beans and instant coffees, borne of pesticides and social injustice, and move them towards a higher appreciation for boutique blends that are organically produced and traded fairly.
This is why I focus on my three key products:
- The Benchmark Blend B70 (30 per cent less caffeine than standard espresso blends)
- The Benchmark Blend B30 (70 per cent less caffeine)
- The Benchmark Blend B01 (my organic, Swiss Water Method-processed, “decaf” blend, which has as close to no caffeine as I can claim)
The range retails for $14.50 per pack with three “grinds” available – espresso, plunger, and whole beans.
I will talk about Baristador Coffee with anybody willing to listen. Media, naturopath, and other enquiries can be made directly to me on firstname.lastname@example.org , or you are welcome to phone my cell/mobile number 0403 022 077 (international – 61403022077 but please note our time zone is GMT +9:30 – you can check the world clock for time zone information).
Co-Founder / Espresso Evangelist
As co-founder of Baristador Coffee, my interest was driven by the opportunity to develop this niche product/brand into a showcase of latest consumer marketing techniques and strategy.
As Steve and I wrestled with the typical range of questions confronting any new business, we determined to adopt a lean operation, exploiting the efficiencies and reach of online marketing tools, particularly Web 2.0 tools such as social networking and social media sites.
Having spent a considerable part of my early career in marketing in the beverage sector, the vehicle of a niche coffee brand was very appealing.
Many of the insights arising from this internal venture have been applied to work with our current portfolio of clients.
Furthermore, having a living brand available to us as vehicle for testing new marketing theories and techniques, has proven invaluable in the workshop and training aspect of our core business, the sales and marketing consultancy, Baker Marketing.