Since Baristador Coffee began, I have been on a quest to deliver fine coffee to aficionados with the slenderest possible overheads in the industry.
This is because Baristador Coffee has been set up as a service for coffee aficionados rather than a multinational coffee operation.
With 2013 here, we are unveiling a new espresso ordering system that brings us as close to our vision as possible.
The history of price slicing
When Baristador Coffee began, we introduced a free shipping option for orders of two bags or more. This saved coffee drinkers lots of money and let them pocket the difference in extra coffee.
Two years ago, we were able to develop new operational procedures that allowed us to slice $5 off every bag due to more efficient roasting and ordering practices throughout our supply chain.
This year, we have moved to a group order, group roast, group ship system, allowing us to carve more than $1 off each bag.
Where the latest savings have come from
These latest savings are possible because the new ordering system means we will only be roasting what you order. That means no waste and no need to factor any waste into the retail price.
It also allows us to roast more often each year.
In a move to closer transparency in pricing, this move does mean we have needed to realign our free shipping threshold, lifting it from two bags per order to five bags.
I am confident that the only change you will notice, apart from saving money, is your order will need to be for enough coffee to last you eight weeks.
Here is my quick video, talking through the changes:
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How do I calculate my coffee order now?
As I mentioned in the video, most Baristadorians will not have to change a thing, as most of you tend to order every six to eight weeks anyway.
However, there is a small guide being produced to help you estimate how many bags you’ll need.
For your information, on average, using an espresso machine, each bag of Baristador will provide a minimum of 24 shots of coffee. We shared that insight a while ago in this blog post – How many cups do I get from a bag of Baristador Coffee?
Here’s to a fruitful year of fresher coffee at a better price.
Yours in the spirit of espresso