When we move past the bravado of coffee being all about caffeine.
When we evolve to the stage of seeking out and enjoying the flavour of coffee oils espressed through water forming a shot of espresso of just the right body, flavour and richness.
When we can recline, pause and savour this most simple, most natural, most complex of drinks.
Then we have arrived at what Baristador Coffee stands for.
Out of the mouths of international marketing writers
While listening to one of my favourite podcasts this week, Marketing Over Coffee, I heard an interview with one of my favourite marketing writers, Seth Godin.
He shared that his latest obsession is perfecting the perfect espresso; something he is doing for the enjoyment of the friends.
When asked, don’t you drink them yourself, he answered:
I love caffeine but caffeine doesn’t love me.
And this is the understanding of the reason we have Baristador Coffee; coffee for espresso aficionados who appreciate flavour first and ‘that caffeine buzz’ either second or not at all.
If this article makes sense to you, come and browse our range of coffee and choose the caffeine strength right for you.
Hi Steve, it is 6.39am Australia Day and I am up pondering over the internet and have been reading all you info on your Baristador’s site. How very proud I was feeling as I read these articles. You have developed into a very talented and personable person with a great way of communicating to people, particularly in business. It was great to take time to ponder over the articles, and of course the video on how to brew coffee on the road.
Anyway just wanted to say that, as we all get caught up in our own daily journeys and before we know it time has passed us by without sharing our thoughts with those whom we love. Anyway have a great Australia Day so very proud of you. The Old Man!
Yes, that’s true about not sharing those thoughts enough until it’s too late.
There are times when I think the apple didn’t fall far from the tree with the incessant drive to be sharing ‘sermons’ with anyone who’ll listen!
Thanks again for the comment.
Hey Steve, you should send him some!
John, I would if I could but last time I checked the USA bans posting of coffee beans into your country, at least at domestic level, because they can mask cocaine, etc. Would love to send you guys some, too. You’ve been part of my life for so long.